April 25th, 2019

Do you view competition as the enemy or as one of the best opportunities? One thing we know is that, regardless of how you view it, it’s always going to be there. And according to a new study by LendingTree, 52% of first-time buyers consider more than one lender. And it makes sense, right? So if you can’t avoid it, then use competition to your advantage. Show your customers how different you are, how much more of an advocate you are. Talk benefits and financial goals, and prove that you’re the best loan officer out there.